Covid-19 has modified the psyche round cleansing and wholesome consuming and diet. What are a few of the noticeable traits you seen out there?
The Covid-19 pandemic has ushered a significant paradigm shift in human behaviour, particularly, relating to weight loss plan and diet. The devastating results of the pandemic have led folks the world over to embrace a more healthy, clear and plant-based way of life that includes consuming recent inexperienced greens, seasonal fruits, entire grains, nuts and different superfoods to satisfy their day by day dietary quota. Furthermore, folks in all places are awakening to the concept of adopting common exercises, bodily workout routines, yoga and meditation to alleviate pressure and stay stress-free and illness free in these testing instances. Customers are extra aware of the advantages of fresh and plant based mostly diet that’s higher absorbed by the physique, straightforward to digest and devoid of dangerous chemical compounds. We’re seeing an upward pattern in adoption of plant based mostly proteins, nutritional vitamins and minerals and immunity multivitamins. These 100% plant-based and clear label dietary merchandise are confirmed to assist folks strengthen their immune system to combat off pathogens and viruses and supply numerous holistic well being advantages.
Please share some insights on the business and clear plant-based product market surge. What has been the response to OZiva all through the pandemic and what are a few of the extremely sought-after merchandise?
The market has grown leaps and bounds over the previous few years. As talked about earlier with elevated shopper consciousness, we’re seeing an upward pattern within the adoption of classes like plant based mostly nutritional vitamins and minerals, clear proteins and immunity constructing dietary supplements. With the anticipated arrival of the COVID-19 third wave, individuals are specializing in their weight loss plan, diet consumption, and the way probably they will increase their immunity & general well being. Consuming a wholesome and well-balanced weight loss plan replete with all of the important vitamins is the important thing to general well being.
The devastating results of the pandemic have led folks the world over to embrace a more healthy and plant-based way of life that includes consuming recent inexperienced greens, seasonal fruits, entire grains, nuts and different superfoods to satisfy their day by day dietary quota. There’s additionally a rise in consumption of immunity boosting meals. Furthermore, folks in all places are awakening to the concept of adopting common exercises, bodily workout routines, yoga and meditation to alleviate pressure and stay stress-free and illness free in these testing instances. Additionally noticeable, is the rising pattern in direction of adopting 100% plant-based and clear dietary merchandise which might be confirmed to assist folks with higher absorption of vitamins, straightforward digestion and a number of different advantages.
OZiva Bettr sequence of nutritional vitamins and minerals have grown 4x in a matter of simply 5-6 months. Covid has propelled the expansion of merchandise like OZiva Immunity Multi (plant-based immunity constructing multivitamins) and OZiva Natural Plant Protein (for holistic diet and on a regular basis health).
What would be the market house (by way of development, measurement and alternative) for a clear plant-based diet/nutraceutical business like within the post-pandemic world?
The World Well being Group (WHO) estimates that the worldwide plant-based & natural merchandise market is poised to succeed in $13 trillion by 2025, the actual fact stays that over 80 per cent of the world inhabitants principally depends on the standard plant-based paradigms of medication, to adjust to their major healthcare wants. We will count on bullish development even submit the pandemic period as plant-based diet is confirmed to offer multitude of well being advantages for general well-being.
Please spotlight the challenges you needed to overcome whereas getting licensed as a Clear label diet model.
High quality management is without doubt one of the main issues plaguing numerous industries together with the well being and diet verticals. The preliminary days had been all about trials, errors, failures and studying the place it’s good to give attention to 4 parameters together with product formulation, product labeling, quality-control and packaging. Once we had been going for Clear Label certification, we realized many parameters in India are examined on elements per million whereas the worldwide normal is testing on elements per billion. We needed to ship our take a look at samples to Germany and the US to make sure our merchandise meet the testing requirements outlined on a worldwide stage.
The rule for clear labelling remains to be in its nascent stage in India. By introducing and following world benchmarks for purity, we hope to convey a couple of change in the way in which ‘clear diet’ is perceived within the nation.
There was an enormous give attention to plant-based meals in India for fairly a while. Do you consider the pandemic has additional accentuated the demand for plant based mostly weight loss plan?
We have now seen a 4X development within the final 12 months which is pushed by increasingly more customers adopting a holistic and clear way of life. Clear, plant-based diet presents full wellbeing and a number of advantages like higher immunity and general well being. We count on continued development for plant-based diet and merchandise within the coming months too as folks have realized that clear, plant-based merchandise usually are not a great to have however an essential a part of our day by day way of life.
What are your future plans with the model? Any new launches deliberate forward?
As a model, we need to empower folks to undertake a clear & holistic way of life. Therefore, aside from diet – we need to have options in all classes that affect the wellbeing of a person. We just lately launched the OZiva Clear Magnificence vary that’s produced from the phytonutrients and clinically confirmed actives backed by botanical sciences. This new vary is focused at customers on the lookout for efficient options for his or her pores and skin and hair issues. The Clear Magnificence vary additional enhances the advantages supplied by our clear, plant based mostly diet vary for pores and skin and hair (Collagen, Biotin and many others). We’ll diversify and strengthen our product portfolio in ladies’s well being, males’s well being, pores and skin & hair and basic wellness classes and likewise develop into newer classes like youngsters’ diet. We’re working in direction of growing our offline footprint by rising from 150 shops to 1500 over the subsequent one yr. The main target can be on offering modern clear merchandise that may empower customers to steer a more healthy and higher life.