Lego plans to remove gender stereotypes from toys


(CNN) – Lego introduced it’s working to take away gender stereotypes from its toys.

The choice comes after analysis commissioned by the Lego Group and carried out by the Geena Davis Institute on Gender in Media.

Nearly 7,000 dad and mom and kids worldwide had been surveyed.

The examine confirmed 42% of ladies stated they fear about being made enjoyable of for enjoying with toys related to boys, whereas 71% of boys stated the identical of toys sometimes related to women.

The report stated 82% of ladies agreed that women can play soccer and boys can observe ballet, in comparison with 71% of boys.

Lego says it would work with the Geena Davis Institute and UNICEF to make sure its merchandise and promoting are freed from dangerous stereotypes.

“The advantages of artistic play akin to constructing confidence, creativity and communication abilities are felt by all kids and but we nonetheless expertise age-old stereotypes that label actions as solely being appropriate for one particular gender,” Lego Group CMO Julia Goldin stated in a statement.

It’s not clear but what that change will appear to be.

Copyright 2021 CNN Newsource. All rights reserved.

Next Post

Discussion about this post