LEGO Uses 5 Words in Its Job Descriptions to Attract the Right Type of People. It’s a Stroke of Genius

In case you lead an organization that makes one of many most beloved toys in the world–like, say, LEGO–you most likely suppose lots in regards to the particular kind of particular person you need working for you. Presumably, you need people who find themselves creative and have a strong sense of play. 

I might think about that it may be arduous to search out these folks. Sooner or later, most of us are likely to lose our sense of play as we turn into consumed by work and all the opposite obligations that include, nicely, being an grownup.

That is why I like this line from a recent job description for a Artistic Director for LEGO Group:

“Kids are our function fashions. Their curiosity, creativity and creativeness encourage all the pieces we do.” 

Take into consideration these 5 phrases for a minute. There are usually not many adults that would say kids are their function mannequin. If something, they’re extra more likely to consider kids as one thing to be tolerated or suffered. They definitely aren’t the primary group that involves thoughts when you concentrate on having one thing to show the remainder of us. 

In case you had been searching for a task mannequin, you may be searching for somebody in your individual area or firm who has excelled at no matter it’s you are making an attempt to perform. You would possibly look to somebody who has had success and established rules or classes you would study from. That particular person is, probably, a totally grown grownup who has had a profession doing one thing much like what you do.

They are not kids, is my level. In spite of everything, kids are younger. They do not have the schooling or expertise to show us a lot of something, proper? I suppose if what you are searching for is somebody to show you finest accounting rules, or company governance, then no, kids are usually not good function fashions.

Alternatively, the second sentence in that quote says lots. The reality is that kids have traits that usually get misplaced as adults. For instance, LEGO’s job description mentions curiosity, creativity, and creativeness. It will be arduous to argue that almost all adults lose their sense of creativeness and curiosity.

Sooner or later, it turns into socially unacceptable to day dream about play whilst you’re purported to be at work. However, perhaps it should not be. Possibly there may be actual worth in being curious, or flexing your inventive muscle groups. 

After all, there may be worth in having an creativeness. Kids know that. If it feels uncomfortable to consider, then maybe it is solely as a result of as adults we practice ourselves out of curiosity. We practice ourselves to suppose inside processes and programs and guidelines. 

Kids, alternatively, suppose something is feasible. If the factor you construct are LEGO units, than you undoubtedly need individuals who day dream about constructing superb issues with small plastic bricks. You need people who find themselves prepared to dream about what’s potential.

LEGO acknowledges that its success depends upon having individuals who perceive that. It depends upon discovering people who find themselves impressed by the curiosity and creativeness of youngsters. To be able to construct merchandise that its core audience–children–will love, it helps to have people who find themselves pondering the way in which they suppose.

In case you’re trying to rent that kind of particular person, you most likely need to ensure that each time you put up a job description, you talk the stuff you worth. That makes sense–the job description is one in every of your most essential first impressions when attracting a candidate. What you place in it issues. 

I assumed that line was so good I began taking a look at different LEGO Group job postings, and I discovered the identical two sentences in nearly all of them. The job description does not say “we make toys for kids.” It says kids are function fashions for the individuals who make these toys.

The lesson right here is fairly simple–if you need to entice individuals who share your values, you need to most likely determine a option to inform them what you worth. Put the essential stuff within the job description. Not simply the essential duties or necessities. Not simply the essential stuff in regards to the job. Put within the essential stuff about your organization and what you imagine.

Put the stuff that helps a candidate know whether or not they’re the kind of one that can be a great match. In case you imagine kids are your function fashions, that is a reasonably essential worth to speak to anybody who may be contemplating making use of for a job.